To be a photographer is to be a problem solver, to take the brief your client has given you and to make it happen.
I try to keep my work varied but the bottom line is that I photograph people, whether it be a portrait, ad campaign, event, catalogue, a case study, magazine feature or fashion shoot. I shoot some product work but sooner or later it involves people. I work with a variety of clients, sometimes there is a clear plan other times it can be an organic process and the end result can be different and better than the original concept.

Many years ago, I studied photography and tried to keep in mind that one day I’d actually want to earn a living from it.
I learned a lot through working at a news and picture agency in Wales for eight years. I photographed for newspapers and magazines, both the glamorous and not-so-glamorous side of the industry as well as PR companies and government marketing departments.

In 2004, I decided to make my own way, to give myself the opportunity to be more creative, to spend time learning new skills and to explore new avenues.
I began shooting more involved jobs for larger clients and I found a new passion for creative photography which I feared I’d lost after so many years spent standing in the rain at the corner of a football pitch or outside a crown court.

Photography and video marketing has become more exciting as social media continues to advance and offer new ways to advertise and promote products and business to customers. If you have a project that needs creative and dynamic images or video then get in touch and let’s talk.

South Wales professional commercial advertising photographer Martin Ellard Swansea Cardiff Bristol UK